Snapchat update brings location-based filters to LA and NYC

Saqib Shah
July 15, 2014

A rumoured Snapchat update that lets users unlock certain filters depending on their location has been in the works for a while now.

The popular messaging service had been previously testing out the new filters in New York City.

Starting today, however, the app has rolled out the new feature to users based in both Los Angeles and New York City.

Consequently, users in those cities will be able to add location-based filters to their snaps by simply swiping to the right on the app’s preview screen.

As the service mentions on its official blog, users must enable location services to enable the new feature. It also adds that it won’t save your location, a statement no doubt targeted at those users with privacy concerns.

Additionally, having access to the new filters will depend on you being at a supported spot in one of the aforementioned cities.

As you can see in the official Snapchat video below, the new filters include location names such as Venice – referring to Venice Beach, LA – Disneyland and Beverly Hills, alongside themed typography and images, such as milkshakes and lanterns. All suitably pretty and in time for summer.

All you Snapchatters located outside the supported cities shouldn’t stress too much. Chances are, if the new function runs smoothly, then it should be making it to your location soon enough.


About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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