Samsung has reportedly created a service called Content that will allow apps and developers to access user data from its phones.
According to The Information, the service will collect what a person types, what apps they use, and what data their phone’s sensors pick up, and then allow developers to tap into that pool of data to enrich their apps.
This information would allow apps to create customised content for users, such as personalised ads. One such example could be the display of a sports video to a user that uses sports apps and regularly types words related to sports.
While details of the service have emerged, it remains unclear whether Context will launch with future Samsung devices as the company remains unsure about the commercial prospects of the service.
Source: The Information