According to the New York Post, most Americans check their phones 80 times a day or about every 12 minutes on average. This has made mobile apps a powerful tool for business owners. Not only does it give consumers a direct line to their products and services and promote brand loyalty, but it also keeps your business in their periphery at all times.
However, not all attention is good attention and one of the best ways to garner bad press is to release an app that fails. Unfortunately, there are a number of pitfalls that can come up during app development.
The good news is that all of these pitfalls are avoidable. With the right mobile app development practices, you can increase your likelihood of success with your new app. Keeping these tips in mind will help you set up strong foundations for your app.
Do Your Research
Building an app, just like any other campaign your company conducts, has to be supported by thorough marketing research. Before you even get into developing your app, while you’re still crafting the idea of the app, it’s important to recognize these demographic insets. For instance, what is the age range of users for your app? How tech-savvy will they be? It’s crucial to make sure you aren’t just making an app that suits a purpose but fits users’ needs and wants as well. The consumer should always come first as you craft and continue to hone your idea.
Choose a Development Method Carefully
The technical aspects of the development of an app set the basis for the success of the app. You actually have quite a few options when it comes to how you’re going to develop your app. If you want to try your own hand at creating your app, there are plenty of tools available to help you depending on your needs and skill level.
If you aren’t sure how to approach creating an app or you want help creating something truly unique rather than template-based, it’s a good idea to consider a mobile application development company. These companies guide you through the entire app development process from carefully coming up with an idea to making it a fully functional product. Many even help you manage the app post-release by making adjustments and updates as you need them to.
It’s tempting to try to create an app that does everything. Yet, you don’t want to confuse having plenty of handy features with overcrowding an app with unnecessary features. As a whole, you want your app to remain easy to navigate and easy to use. Don’t try to do too much with your app and make it too overcrowded to operate smoothly.
Test Before Release
Bugs in an app post-launch can be a quick route to low retention levels and numerous uninstalls. That’s why one of the best steps you can take in mobile app development is to thoroughly test the app before you release it. It’s much better if you can catch bugs yourself before your consumer base has to field them personally. A good first impression means a lot when it comes to an app.
Don’t Forget to Update
Odds are, the content you release on launch date won’t be the end-all and be-all of what your app has to offer. To make sure it stays in top condition, don’t forget to keep it updated as you go along. Introducing new features and upgrading old ones are the best ways to ensure your app withstands the test of time.
The practices that support the development and launch of the app are the factors that stand behind the success of it. If you don’t take the time to carefully plan your program, the audience it’s intended for, and how it’s going to be built, the app won’t reach the success it could otherwise. As you move into the planning and development process, be sure to keep these concepts in mind so that your app is met with open arms rather than un-installations.