Motorola Moto 360 smartwatch could launch for ‚¬249 (UPDATE: Motorola denies the alleged price?)

Saqib Shah
May 22, 2014

The Motorola Moto 360 smartwatch was revealed in March as part of Google’s Android Wear collection of wearables, which also includes the upcoming LG G watch.

Since then, little information regarding the device has surfaced. Until now, that is.

According to a new report by French site Journal du Geek, the Moto 360 will be released in early July and will carry a price tag of ‚¬249 (approximately £203).

Further information about the smartwatch is expected to be announced at the Google I/O conference, to be held on 25-26 June in San Francisco.

The Moto 360 is by far the most eye-catching smartwatch to be revealed by a major manufacturer.

Despite lacking some of the features available on other similar devices, such as the Samsung Gear 2 – which comes with a built-in camera and can make calls –   it makes up for that with its sleek design. In terms of its looks, the Moto 360 veers closer to a classic timepiece due to its circular watch face.


Its main rival – for the time being – will be Samsung’s wearables range, which includes the original Galaxy Gear, the Gear 2 and the Gear 2 Neo. According to another recent report, Samsung is currently dominating the smartwatch sector, amassing a huge 71% overall market share as a result of its 2014 sales of the Galaxy Gear.

However, this may all be about to change with rumours regarding the release of an Apple iWatch in Q3 of this year (that’s September through to the end of the year) and the aforementioned LG G Watch also on the cards. The latter will reportedly be available as early as next month for ‚¬199 ( £162) – making it the first Android Wear device to make it out of the gate.

UPDATE:  After an excited young man posted about the alleged price of the Moto 360 on his Google+ page, the official Motorola account stepped in to make a few clarifications.

Unfortunately, it seems like we might not be getting it for the reasonable price of ‚¬249 after all. Motorola said, “We want to make clear that the “Approximate Retail Value” (ARV) indicated in our rules is included for tax purposes only and should not be interpreted as the suggested retail price of the Moto 360 when it becomes available for purchase.”

So, whilst that’s not a firm ‘no’, it’s hardly encouraging either. We’re not even entirely sure what they mean by the statement, and exactly what ‘tax purposes’ the figure could be stated for, but either way it looks like we’ll be waiting a while longer to find out exactly how much the Moto 360 will be retailing for.


About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

Share this article