If you can’t imagine a world without iPhone, imagine a world without Apple – as according to Apple’s Phil Schiller, the product was a huge risk that could have cost the company very dearly. Schiller didn’t say this in front of just anyone though, these were in fact the words of a man giving his opening remarks at the Apple v. Samsung damages trial.
According to CNET Schiller’s actual words were:
There were huge risks [with the first iPhone]. We had a saying inside the company that it was a ‘bet-the-company’ product […] We were starting to do well again in iPod […] Then here we’re going to invest all these resources, financial as well as people, in creating this product ¦
Of course it was a bet that paid off pretty well, and now pretty much everyone in the company works on the iPhone in some way – although originally the product started off with just 100 people.