Apple and Samsung win big at What Mobile Awards

What Mobile
November 4, 2020

EE reigned supreme on the network front

Apple and Samsung were the big winners in the 20 categories for the What Mobile Awards 2020 in which 33,752 people cast their votes for the best mobile products and services.

The Apple iPhone 11 Pro was voted best SmartPhone and Apple also picked up three more first places for Best Device Manufacturer, Smartwatch, and Service and Repair (AppleCare).

Samsung took three first prizes for Best Value Smartphone under £300 (Galaxy A41), Rugged Device (XCover Pro), and Fitness Wearable (Galaxy Fit E).

On the network front, EE was judged Best Network and Customer Support.

Lycamobile took first place for MVNO and the online retailer award again went to Mobile Phones Direct.

For recycling Music Magpie won the award for the fifth year in a row with a landslide victory. Full results below:

Smartphone   33,341 Votes

Winner: iPhone 11 Pro 50.9%

Second: Samsung Galaxy S20 30.26%

Third: Huawei P40 Pro 5.29%

Smartphone under £300 29,825 Votes

Winner: Samsung Galaxy A41  39.93%

Second: Huawei Pro30 Lite 22. 14%

Third: Nokia 5.3%

Rugged Device 28,730 Votes

Winner: Samsung XcoverPro 48.15%

Second: Caterpillar CAT S52 21.22%

Third Land Rover Explore 16.07%

Best Network  29,342 Votes

Winner: EE 35.95%

Second: Vodafone 24.60%

Third O2 24.49%

Best MVNO 28,745 Votes

Winner: Lycamobile 33.20%

Second: Sky Mobile 14.18%

Third: Tesco Mobile 12.97%

Device Manufacturer 28,641  Votes

Winner: Apple  45.09%

Second: Samsung 35.08%

Third: Huawei  5.77%

Fitness Wearable  27,770 Votes

Winner: Samsung Galaxy Fit E   46.10%

Second: FitBit Versa 2  32.91%

Third: Garmin Viviosmart  9.68%

Smart Watch 27,545 Votes

Winner: Apple Watch Series 5   55.27%

Second: Samsung Active 2  29.37%

Third: FitBnit Versa Lite 7.89%

Smart Home Hub   27,138 Votes

Winner: Amazon Echo Dot 39.98

Second: Samsung Smart Things    21.75%

Third:  Apple Homepod      18.99%

Device Retailer Online 26,646 Votes

Winner: Mobile Phones Direct 31.84%

Second 28.98%

Third:,uk 5.94%

Device Retailer  High Street 26,553 Votes

Winner: Carphone Warehouse    23.12%

Second: EE   20.81%

Third: Vodafone 15.89%

Accessories Retailer Online 25,255 Votes

Winner: Mobile Fun 8.17%

Second: Firebox 26.48%

Third: Mobile Madhouse  24.47%

Recycling           25,877 Votes

Winner: Music Magpie 46.64%

Second: Samsung Recycle 16.71%

Third: O2 Recycle   11.20%

Insurance Provider   24,271 Votes

Winner: Protect Your Bubble     30.82%

Second: :insurance2Go     26.77%

Third: Gadget Cover      16.00%

Customer Support  25,165 Votes

Winner: EE 22.56%

Second: O2   16.75%

Third: Vodafone 16.30%

Service and Repair 24,202 Votes

Winner: AppleCare 38.78%

Second:: O2 Repair 14.61%

Third: Phone Service Centre 14.37%

Accessory Manufacturer 23,929 Votes

Winner: Logitech 31.73%

Second: Belkin 21.88%

Third: Tech 21 1 0.96%

Bluetooth Speaker   23,827 Votes

Winner: Sony SRS XB50IG    29.83%

Second: B&O Beosound A1    25.42%

Third: Sonos Move   19.07%

Headphones 23,499 Votes

Winner: Sony WH-1000XM3 40.90%

Second: Skullcandy Crusher ANC 16.79%

Third: Sennheiser HD4OBT 15.98%

Earbuds 23,093 Votes

Winner: Sony WF-1000XM343.76%

Second: Skullcandy Push Ultra 20.24%

Third: Jabra Elite Active 12.67%

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