Do you notice how slow your mobile conversion rate is becoming compared to those visiting via desktop computers? While this might seem meaningless, it’s actually crucial to focus on your mobile users, as the number of people using their mobiles increases each day!
More people are using their mobiles as a way to surf the Web, searching for your products and services, as well as learning more about your company. In fact, current research shows that over 70% of media and social media time occurs using a mobile device. The same goes for using emails, with marketers using programs and tools like Designmodo email templates to ensure mobile-focused messages.
Since more and more people use mobiles over desktops, it’s essential to start building your marketing strategy to mobile-first. That’s why it’s time to start improving your mobile conversion rates! So read on as I talk about what mobile conversion rates are and how to increase it for better success.
What Is Mobile Conversion Rate?
Mobile conversion rate refers to the percentage of people who participate in one’s mobile marketing campaign, out of all the people who saw it.
The higher that number is, the more successful the mobile marketing strategy will be. Optimizing this rate refers to using strategies to increase the numbers of mobile users who convert.
Seven Tips to Increase Mobile Conversion Rate
So, how exactly can you optimize your mobile conversion rates? Here are the top seven tips that work best:
1. Speed Up the Mobile Site and Improve Your Design
Speed matters across all devices, but with mobile conversion rates, it’s absolutely crucial! Google heavily advises, in fact, focuses on, improving one’s mobile page speed.
Not only that, but people appreciate it more since better mobile speed equals 50% MORE engagement compared to other websites. Furthermore, about 40% of people abandon sites taking over three seconds to download. That’s how important your mobile speed is.
To bump the speed up, use response and mobile-optimized themes, follow search engines’ advice on improving the speed, optimize your media and install caching plugins, and monitor it with mobile speed checker tools regularly.
2. Use Attractive Imagery and Product Videos
Images will always get a visitor’s attention, and besides that, it forms connections between you and the viewers. Content that has images can get up to 94% more views compared to content without it!
I recommend that you include images that have:
- Images of people
- High-quality images that give off emotions
- High-quality product images for people to know what they’re getting
However, the higher the image quality, the larger it gets. So make sure to compress and resize your images for it to load quickly! Fortunately, you can find a ton of good images online for your content (outside your own product images).
3. Implement Autocomplete Features and Mobile Options
Usability is an important element of any website because the easier it is to have people find what they want, the faster they get to convert.
That’s why it’s a good idea to implement an autocomplete feature for users to easily search and select among different options based on what they type. This lessens the time needed to find items and services, encouraging them to purchase from you.
Fortunately, there are many useful, plugins and apps you can install for your website for either filtering or search autocomplete features.
4. Take Note of the Mobile SEO
SEO helps customers find you based on the search results. And yes, there is also such a thing as mobile SEO, with Google having a mobile-priest index. This calls for optimizing your website for mobile users to easily find YOUR content after searching for it.
You can optimize your mobile SEO for better mobile conversion rates with Google’s mobile testing tool. They show you the site’s current status, as well as recommendations on how to improve your site for a better presence.
5. Make It Easier For People to Pay and Use Your Site
Website speed is important, but without it being easy to navigate, people won’t be able to convert! Regardless of what device people use, you have to make it easier for them to explore the site. For mobile conversion rates specifically, here are ways to make it usable for your audience:
Highlight the elements selected when people are choosing options
Design your website in a way that users have more space to tap
The call-to-action should be easily tapped for no-hassle in converting
Besides this, make sure that it’s easy for people to pay via digital wallets and credit cards without the complicated checkout process!
6. Get the Call-to-Action Correctly
No matter the device used, the conversions will always rely on how effective the call to action is. The CTA is what tells visitors what or where to go next after you presented good reasons why they need to take action in the first place. Follow these tips for excellent CTAs:
- Communicate the benefits when you take action
- Use action and power words to inspire people for conversion
- Immediately deliver what was promised upon clicking the CTA
Make sure that everything is trappable and all pages are mobile-friendly!
7. Make The Mobile Marketing Strategy Cross-Platform
Research shows that a lot of digital consumers own over three devices! This result in people more likely using more than just one device as they check your website or complete transactions. Because of this, it’s crucial to ensure your potential customers are able to switch devices without having to start processes all over again.
There are many tutorials and plugins which can help create that smooth cross-channel experience!
Wrapping It Up
I hope this article on how to increase your mobile conversion rate helped you out! So don’t wait any longer and follow these tips to keep your mobile user audiences satisfied now.
If you have any questions or want to share your tips and experiences on increasing mobile conversion rates, comment below. All your thoughts are much appreciated!