Whilst half of the world hasn’t even had the pleasure of making acquaintances with the LG G3 yet, China is already hot on its heels with a handset destined to draw comparison’s to Korea’s pride and joy.
ZTE is the company responsible, and the Nubia Z7 is the device in question. Whilst it may have a rather nice aesthetic that’s all of its own, its the internal specifications are where comparisons are bound to be drawn. Firstly, and most noticeably, is its massive 5.5-inch quad-HD display – there aren’t too many of those knocking around on the market right now. Sat behind that glorious display is a Qualcomm Snapdragon 801 processor, just like you’ll find inside the G3 (as well as a host of other flagship devices). That’s a quad-core chipset with 2.5 GHz of power, in case you’d forgotten.
It’s got a rear-facing 13-megapixel camera with optical image stabilisation, too, although it’ll take some seriously impressive software to rival the beast of a lens on the G3, despite the identical pixel count.
There is a slight trade off for those top-notch specs, though, and it comes in the form of a physical trade-off. Whilst LG’s engineers managed to cram all of those internals into an insanely small body, the ZTE Nubia Z7 is ever so slightly larger – 6.9mm taller and 1mm wider, to be precise.
You could probably overlook that slight concession when you see what it’s priced at, though. It’s set to cost roughly £325 ( ¥3,456 Chinese), which is almost £200 less than you could buy the G3 for over here in the UK.
That said, that may not even matter if the Nubia Z7 doesn’t get a Western release. For now it’s only available in Asia, but this is one handset we’ve got all of our digits crossed for for a wider release.