Windows Phone continues to grow in the UK

Jordan O'Brien
June 4, 2013

Windows Phone has had its market share double in the last year from 4% to 8.4%, according to Kantar Worldpanel, proving that UK smartphone users are connecting with Microsoft’s mobile operating system.

Android has seen its position grow even more though, up 6.8% to 56.9% of the UK market. Apple aren’t so lucky with their market share having dropped 1.6%, whilst Blackberry has taken the biggest hit tumbling down to fourth place with just 5.6% marketshare.

Blackberry’s fall wasn’t so prevalent in the rest of the EU, with Symbian helping take the blow, dropping to just 1.6% of all EU smartphones in the 3 months up to April 2013.

Meanwhile over in the US things were even more grim for Blackberry, with them just about managing to hold onto 0.7% of the smartphone market, down from 5.3% just a year ago.

That drop meant a huge rise for the other 3 major operating systems though, with iOS, Android and Windows Phone all gaining ground.

Blackberry have only just launched Blackberry 10 in the US, so the company is likely to be hoping for that to gain traction, but with sales  reported to be lacklustre, we wouldn’t be too surprised if we don’t see much change.

About the Author

Jordan O'Brien

Technology Journalist with an unhealthy obsession with trains and American TV. Attempts satire far too often. (+44) 020 7324 3502

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