Video: Jony Ive discusses design in rare video

Jordan O'Brien
November 12, 2013

You may not see Jony Ive’s face very often, unless of course it’s at an Apple press conference, but we’ve just caught a glimpse of one of the rare instances that Ive ventures outside of the Apple bubble to speak about design in general — and he does it without mentioning Apple a single time, not one.

The video was done in conjuction with Sotheby’s and (RED), whose co-founder Bono also makes an appearance, to discuss a rather special auction in which the legendary designer teamed up with another rather famous designer by the name of Marc Newson.

The pair teamed up to design a collection of products which will all go on sale at Sotheby’s in order to raise money to fight against AIDS, turberculosis and malaria in Africa.

About the Author

Jordan O'Brien

Technology Journalist with an unhealthy obsession with trains and American TV. Attempts satire far too often. (+44) 020 7324 3502

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