Samsung intros bada 2.0 update

What Mobile
August 30, 2011

Three Samsung Wave smartphones, powered by the handset manufacturer’s own updated platform, follow later this year

Samsung has launched the bada 2.0 – the latest update for its own mobile platform – in a move the company said said should expand the global distribution of bada smartphones.

Three new Samsung Wave smartphones, to be powered by bada 2.0, will follow later this year. They will range from premium models to entry-level devices.

Bada 2.0 includes new features such as multi-tasking, Near Field Communication (NFC) and voice recognition. Anyone with a smartphone based on bada 2.0 will be able to run any web application developed with Flash or HTML.

Using ‘In-app Ads’, developer partners will be able to create new revenue opportunities by inserting advertisements using the Ads API (Application Programming Interface).

In addition the ‘Samsung Apps’ retail store, which currently houses around 40,000 applications, is now fully available to 121 countries. With bada 2.0, new purchasing options and recommendations will be added.

The expansion of the bada platform follows seven existing Samsung Wave devices, which the company said have seen significant global sales, proving extremely popular in Europe, China and Southeast Asia thanks to their affordability and functionality.

Samsung Mobile UK and Ireland managing director Simon Stanford (pictured) said: “We are extremely pleased with the success of bada and our Wave devices, and have brought together our key mobile innovations for bada 2.0. Whilst we will continue to work with partners including Google and Microsoft, bada will be a big focus for us in the future as we work to make it a leading mobile platform.”

Bada 2.0 SDK can be downloaded from the bada development site. Samsung will also be giving away a cash prize to the first 20 developers who reach 100,000 downloads for their application at the global developer event ‘bada 2.0 Power App Race’.

About the Author

Share this article