Remember this name? VAIO has launched its own smartphone

Callum Tennent
March 16, 2015

Ever bought a laptop made by Sony? If you did, there’s a high likelihood that it was a VAIO – just about every laptop made by Sony from 1997 onwards bore that acronym across its case.

Around this time last year Sony announced that it was selling the VAIO brand due to dwindling sales, and as a result the VAIO Corporation went independent. Now, retailing solely in Japan, the company has decided to release a smartphone.

There’s something slightly odd about seeing that familiar VAIO logo emblazoned on the back of a smartphone – it looks a bit like a fan-made render of what a Sony smartphone might look like before the Xperia range came into creation.

It’s very real though, and it will in fact be competing head-to-head with its one-time master. Well, theoretically anyway – it’s actually quite a basic device.

The VAIO Phone, as it’s self-explanatorily called, is a five-inch Android handset with a 720p resolution display, a 1.2GHz quad-core processor and 2GB of RAM. It’s hardly the Xperia Z3, but it’s not too shabby either.

It’s got a rather impressive 13-megapixel camera and it even comes running the latest version of Android – 5.0 Lollipop.

As you might expect from a renowned laptop brand, the VAIO Phone boasts a rather appealing build, too. It’s got a glass back with a metal band running around the edge of the handset. The body itself is a pleasing 7.95mm thick, just a touch fatter than the iPhone 5s.

It’s a fairly straightforward, subtle phone from a company known for just those values when crafting laptops. Unfortunately, the one stumbling block may be the price.

At ¥51,000 that’s ~£285 for a device sat firmly in the ‘mid-range’ category, if you’re being generous. Still, the Asian market thrives on brand recognition and VAIO has the distinct advantage of selling to a tech-mad audience already well familiar and fond of its past work. We hope it does well, purely because a flagship VAIO handset would make for an interesting sight.


About the Author

Callum Tennent

International playboy/tech journalist.

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