Orange launches Mobile Volunteering project in UK

Jonathan Morris
August 10, 2010

Orange is launching a new project using the power of mobile technology to transform volunteering in the UK.The network will ‘make minutes matter’ by introducing convenient snack-sized volunteering, allowing people to volunteer anywhere at anytime whenever they have spare time – using mobile technology. The overall aim is to ‘turn down time into good time, generating hundreds of thousands of extra hours of volunteering in the UK each year.’

In the first phase, Orange is launching an online community to attract new ideas and concepts for mobile volunteering. People who have been invited include social entrepreneurs, charities and developers.

The top ten volunteering actions that can be completed on the mobile will then be developed, and funded, by Orange and turned into the ‘ultimate volunteering application’.

Jogesh Limbani, Head of Open Innovation for Orange said: “We’re taking responsibility as a company for maximising the true potential of the mobile phone – to see how it can be used to empower consumers to do acts-of-good whilst on the move.

“In trying to crowd-source these ideas, we’ll develop this concept in collaboration with top industry experts to ensure that the end product has a very real impact on UK society. It is an exciting vision that builds on our heritage of innovation whilst at the same time aims to inspire millions of people to give just minutes of their time – making a massive difference to UK society.”

Some current subsmissions include:

  • Sightseeing audio tours
  • Lost & Found
  • Public transport updates from the crowd
  • Reward businesses for ethical behaviour
  • Map and notify about traffic and pedestrian danger spots

If you have your own ideas, or would like to comment on the existing submissions, go to – you’ll do David Cameron and his ‘Big Society’ idea proud!

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