What Mobile
July 3, 2019

The Championships, Wimbledon will be captured professionally on a smartphone, the OPPO Reno 5G, for the first time in history

Official Wimbledon photographer Jed Leicester to capture the tennis tournament on OPPO Reno 5G

OPPO and Wimbledon help fans to #AceTheShot with the ultimate Wimbledon photography map

For the first time in history, The Championships, Wimbledon will be professionally captured on a smartphone; the OPPO Reno 5G. Working alongside the All England Lawn Tennis Club (AELTC), OPPO, the Chinese smartphone brand, will attempt to #AceTheShot for the mobile generation demonstrating the notable developments in smartphone camera technology.

As the tournament started yesterday, Official Wimbledon Photographer Jed Leicester undertook a new challenge; to deliver the iconic tournament using the Reno 5G’s latest 10x hybrid zoom technology, from wide-angle to 10x close-up zoom. Through the partnership OPPO want to bring the tournament to life through a new lens. Using the advanced technology in the phone will allow Leicester to get closer to the action, zooming in on Wimbledon’s iconic features such as the flowers, strawberries and the action on the court in high definition.

To make this years’ Championships the most shareable tournament to date, OPPO and the AELTC have identified the best locations to #AceTheShot around the Grounds of Wimbledon. Throughout the tournament tennis fans and amateur photographers can get their hands on one of the maps from the OPPO stand in the Wimbledon Queue and put their photography skills to the test.

Jed Leicester, Official Wimbledon Photographer, said: “I’ve photographed Wimbledon for 20 years now, I know every shot, every camera trick and where all the best angles are. This is a new challenge, and one that I’ve been looking forward to. Over the last couple of days, I’ve been getting used to using the 10x zoom feature in the camera. The quality of the pictures is amazing, and you can be so dynamic with the angles you shoot from. Over the next 12 days I’m really looking forward to trying out more of the camera functions and seeing what new and interesting shots I can take.”

Brian Shen, Vice President, OPPO, said: “We are very proud of our partnership with Wimbledon, and it’s fantastic to be the first brand to capture the event on a smartphone. A lot of time was spent developing the innovative technology within the OPPO Reno 5G to fuel creative imagination. The role of technology has always been extremely important, seamlessly bringing people together.”

The OPPO Reno 5G features a 10x Hybrid Zoom, removing the limits of creativity. With a 48MP ultra-clear main camera, 13MP telephoto lens and 8MP wide-angle lens the camera can combine the lenses over different focal ranges achieving a full bandwidth of 160mm. With a 48MP super HD lens, the OPPO Reno 5G delivers super high resolution and greater colour accuracy for more vivid details in your photos.

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