Motorola launched its newest affordable smartphone, the Moto E, today at a number of exclusive press events around the world.
Following in the footsteps of the popular Moto G, the Moto E is an entry-level handset priced at £89 unlocked with solid specs that include a 4.3 inch display with 256ppi, which the manufacturer claims is the sharpest in its entry-level class.
Additional features include a 1980 mAh battery, Android 4.4.2, KitKat (the latest version of the OS), up to 20 interchangeable back covers (aka Motorola Shells), a Qualcomm SnapdragonÃ¢¢ 200 processor with 1.4GHz dual-core CPUs for high performance power, superior mobile graphics and exceptional battery life, a 5MP rear-facing camera and a microSD slot for up to 32GB of expandable memory.
The Moto E will be available in more than 40 countries through more than 80 network operators over the next few weeks.
The manufacturer also used the event to announce an upgraded version of its Moto G with 4G LTE capability.
Speaking at the launch, Steve Horowitz – SVP of Software Engineering at Motorola – said that the company had listened to its consumers and aimed to provide “incredible value and a pure Android platform with fast updates.”
Discussing the success of the Moto G and Moto X, he added: “Motorola now has 17% of the smartphone market and our affordable handsets are the top sellers in emerging regions such as Brazil.”
Meanwhile, Cathay Bi – Director of Product Marketing at the firm – stated that the new Moto E performs “better than higher-priced handsets” such as the previous iteration of the Samsung Galaxy flagship smartphone, the S4.
In hindsight, comparisons with an older handset may not be as relevant. However, it currently seems that Motorola has very little in terms of competition in the entry-level sector with which to compare itself to anyway.
Check out the official images of the new handset below: