If you’re wondering where everyone in the mobile industry was on March 17th, they were most likely at the London Hilton on Park Lane for the 2011 Mobile News Awards, hosted by funnyman Jason Manford.
The Mobile News Awards is the biggest and most respected event in the mobile industry calendar. The awards are judged by an independent panel, which this year included an additional five experts from the world of tech to pick the highly coveted innovative handset, service and product award categories.
There were three double winners this year. Vodafone won Innovative Handset (Sure Signal femtocell) and Vertical Market Solutions (M2M solution for British Gas smart metering). Distributor 20:20 Mobile won awards for Best Hardware Distributor and Innovative Distributor, while virtual network Lebara picked up gongs for Best Mobile Virtual Network Operator and Best Customer Service.
Another distributor, HSC, picked up Best Airtime Distributor.
O2 won Best Network, for reaching the highest number of points through mystery calls made over the last year, while Orange won Best Large Retailer for the highest score through mystery shops. For the Best Online Retailer award, mobilefun.co.uk walked away with a trophy.
In the Innovative Handset category, HTC won with the HTC Desire. However, it was Samsung that was voted Manufacturer of 2010 overall. For Innovative Service, Best Buy Europe won for its ‘Walk Out Working’ service that ensures customers are set up and ready to go when buying a new phone.
Nokia won the Environmental Enterprise award in recognition of its environmental measures for production and packaging. Other awards were given to Outsourcery for Best Solutions Provider (unified comms), Uplands for B2B Dealer and UTL for Service & Repair.
Google picked up the Industry Advance award for its incredible performance of Android in 2010, while the Industry Personality of the Year award, voted by attendees on the night, was given to Tom Alexander, Everything Everywhere.