What Mobile Award Winners 2018

Stephen Watson
November 3, 2018

More than 32,000 consumers voted in the What Mobile Awards 2018. 

The Votes helped decided who was the best in Mobile Tech and the results this year showed how strong brands such as Apple & Samsung are this year.

Best Smartphone:

Winner: Samsung Galaxy S9

Runner-Up: Apple iPhone X

3rd Place: Apple iPhone 8

After picking up its Best Smartphone Prize last year for the Galaxy S8 its now turn for the S9 successor keeps the record intact.

Image:  Samsung S9

Best Smartphone Innovation

Winner: iPhone X- Face ID

Runner-up: Huawei P20 Pro- Triple Rear Camera

3rd Place: Huawei Mate 10 Pro- Artificial Intelligence

Face ID reinvented the way we unlock, log in and its the most secure facial authentication 

Image: iPhone X-Face ID

Best Smartphone Camera

Winner: Samsung Galaxy S9

Runner-Up: Apple iPhone X

3rd Place: Huawei P20 Pro

More Kudos for the S9 but a good effort from Huawei considering the P20 Pro was launched in the second quarter of the year.

Image: Samsung S9 Camera

Best Value Phone

Winner: Huawei P Smart

Runner-Up: Sony Xperia XA2

3rd Place: Nokia 8

It’s a budget smartphone with a 5.65 inch-Screen and body made of aluminium looks top drawer.

Image: Huawei P Smart

New for 2018: Best Rugged Device

Winner: Caterpillar CAT S61

Runner-Up: Toughphone’s The Defender Beast

3rd Place: Tuffphones Tuff T1

Its Official -CAT S61 is the most loved rugged phone of 2018 names after some very mean earth moving equipment.

Image: Cat S61

Best Tablet

Winner: Apple Ipad 9.7 2018

Runner-Up: Amazon Fire HD 10

3rd Place: Lenovo: Tab 4 8Plus

Apple continues its absolute dominance of the tablet sector with another big margin win.

Image: Apple Ipad 9.7 2018

Best 2-In-1 Tablet

Winner: Samsung Notebook 9 Pro

Runner-Up: Microsoft Surface Book 2

3rd Place: Lenovo Yoga 920

The ‘9’ Series of Samsung devices continues its dominance with the notebook pro clearing up in the 2-in-1 sector.

Image: Samsung Notebook 9 Pro

Best Fitness Wearable

Winner: Fitbit Iconic

Runner-Up: Samsung gear Fit 2 Pro

3rd Place: Garmin Vivofit 4

Fitbits’ management will find their pulses racing when they see the Iconic has pushed Samsung into second Gear.

Best Smartwatch

Winner: Apple Watch Series 3

Runner-Up: Fitbit Ionic

3rd Place: Skagen Falster

Is anyone surprised that the Apple Watch has come first?

Image: Apple Watch Series 3

Best Smart Home Hub

Winner: Amazon Echo

Runner-Up: Google Home

3rd Place: Apple Home Hub

The Amazon Echo has beaten its rivals by a country mile in this competition with 20% difference between 1st & 2nd place.

Image: Amazon Echo

Best Manufacture:

Winner: Apple

Runner-Up: Samsung

3rd Place: Huawei

Some might say Apple isn’t an innovative manufacturer but no one would say they are not a genius marketers.

Best Network

Winner: EE

Runner-up: O2

3rd Place: Vodafone

EE seems to dominate every network performance contest and this year is no different. Well done EE!


Winner: Giffgaff

Runner-Up: Virgin Mobile

3rd Place: Sky Mobile

People seem to love the community-minded setup and the sim-only deals of O2’s Giffgaff MVNO

Best Online Retailer

Winner: Mobile Phones Direct


3rd Place:

They did it again that 6 years now they have been the best but this year showed a close battle between them and who will win in 2019?

Best High Street Retailer:

Winner: Carphone Warehouse

Runner-Up: EE

3rd Place: O2

Carphone Warehouse has long been the independent mobile retailer of choice so this verdict is not a surprise.

Best Accessory Retailer

Winner:  Firebox

Runner-Up: Mobile Fun

3rd Place: Mobile Madhouse

Last years winner Mobile Fun has been pushed to second after Firebox is this year favourite for Mobile Accessories.

Best Recycling Service:

Winner: MusicMagpie

Runner-Up: Envirofone

3rd Place: Mazuma Mobile

MusicMagpie will take about any consumer gadget off you with a portal that makes selling it a doddle.

Best Insurance Provider

Winner: Protect your bubble

Runner-up: Insurance2go

3rd Place: Gadget Cover

You will never find out how good your insurance company is until you claim. So it’s a burst (of votes for) the bubble.

Best Customer Support

Winner: EE

Runner-up: O2

3rd Place: Vodafone

In an industry not known for sparkling customer service, it is EE which holds its head high at the What Mobile Awards.

Best Service & Repair

Winner: Geek Squad

Runner-Up: Fone Doctors

3rd Place: iFix

No-one likes to have to use a service and repair service but if you have to you will be in safe hands with these three.

Best Mobile Accessory Manufacturer

Winner: Logitech

Runner-Up: Belkin

3rd Place: Tech 21

Looking for a comprehensive range of Mobile Accessories Logitech is this year’s winner check them out.

Thank you all for voting and keep an eye open for 2019 What Mobile Awards and a whole host of reviews and news only on What

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