Microsoft would be wise to keep the Nokia brand on smartphones

Jordan O'Brien
October 8, 2013

Microsoft hasn’t yet announced what it’s going to do with Nokia’s Windows Phones when the sale is completed in early 2014, but according to a What Mobile poll — it would be wise to continue using the Nokia branding.

According to those who set out to answer the poll on our website, 78.4 percent of you would prefer to buy a Nokia-branded Windows Phone over a Microsoft own-branded smartphone. We know that Nokia has strong brand loyalty in many emerging markets and throughout Europe, so this shouldn’t be a surprise.

The margin was substantial, with over 100 people voting for the Nokia brand, whilst the Microsoft brand was stuck at just 30 votes as of this morning.

[socialpoll id=”2171809″]

About the Author

Jordan O'Brien

Technology Journalist with an unhealthy obsession with trains and American TV. Attempts satire far too often. (+44) 020 7324 3502

Share this article