LG launches latest PRADA phone

What Mobile
November 18, 2008

While the original PRADA phone was more style over substance, the latest offering is packed with features and will easily stand its ground amongst the higher end phones on sale today.

Although the KF900 will command a premium price on account of its association with the top Italian fashion label, LG hopes it will justify its price by offering exclusivity. It also has a new active Flash-based user interface, an improved touchscreen with multitouch control (ala iPhone) and exclusive ring tones, wallpapers and videos. The other ace up the sleeve is the slide out QWERTY keyboard, allowing easy text input in addition to on-screen methods.

The PRADA phone will also let you view Microsoft Office documents (Word, Excel etc), Adobe PDFs and text files, although you can’t edit them. Combined with its email capabilities, any wannabe fashionista can still work on the go without needing to resort to a highly unfashionable smartphone.

The handset will hit European stores in late November, and the price is still to be confirmed. But, we wouldn’t expect it to be cheap – and neither would the likely customers, who want to be seen to own something special.


Technical specifications

PRADA Phone by LG (LG KF900)

Screen: Full touchscreen (3-inch WQVGA 240×400 pixels) with multitouch control (capacitive) technology; 262,144 colours

Text input: Physical slide-out QWERTY keypad

Size/Weight: 104.5x54x16.8mm, 130g

Connectivity: WiFi, 2G/3G/HSDPA up to 7.2Mbps, Bluetooth 2.1, iSync, USB

Other: Multitasking, Accelerometer, Active Flash UI

Camera: 5-megapixel autofocus camera with flash, video calling camera, video capture at 720×480 pixels including slow motion recording

Multimedia: Music player, Video player (DivX & TV-out), G-Sensor (motion controled) games

Storage: 60MB internal + microSDHC up to 16GB

Battery: 900mAh – 400 hours standby, 3 hours talktime




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