Lenovo prepping higher end line up, hopes to smash Samsung

Jamie Feltham
September 30, 2013

Like every company ever, Lenovo wants your money. Well, to be more specific, it mainly wants China’s money, as that’s the market where the company has seen some success with its new(ish) smartphone business. Its phones are generally perceived as lower-end devices, with a market share second only to that of Samsung. Now it wants to change both that perception and its second place position.

To that end, the Chinese company used the weekend to announced to new phones that have slightly higher ambitions than that of their predecessors. Let us introduce you to the Vibe Z (K910) and the Vibe X (S960), the two latest editions to Lenovo’s family aimed at a younger generation.

The Vibe Z succeeds the K900, sporting a full HD 5.5 inch display, a 2.2 GHz Qualcomm Snapdragon 800 processor and a 13 MP rear-facing camera, complimented with a 5 MP front-facing one. It’s said to measure in at 7mm thickness, and will apparently run Android 4.2.2 Jelly Bean. While Lonovo is targetting the Chinese market as always (price and dating unknown), this handset is expected to launch in the US at the very least by the end of the year.

Next up, the Vibe X, which is set to launch in China on October 20th at a price of around $474. Other markets will also be receiving the device but perhaps not as speedily at the Vibe Z. Weighing in at 121g and sporting 6.9 mm thickness, it’s designed as the more fashionable of the two, though the 1.5 GHz MediaTek quad-core chipset is significant cheaper than the Z’s innards. There’ll still be 2GB of RAM along with 16 GB of expandable storage via microSD, though. The display comes in at 5 inches, showing off 1080p. The camera and OS match that of the Z.

Neither handset will feature software keys, allowing plenty of space for their respective displays. Whether or not these devices will make much of a splash overseas is doubtful, but their success in China is pretty likely.

Source: Phone Arena

About the Author

Jamie Feltham

Videogamer, music listener, squash player, exerciser, technology journalister. Multimedia journalism graduate, writing for the What Mobile mag and website

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