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HTC UK boss steps down ahead of vital smartphone launch

Allan Swann
March 5, 2013

Just a week ahead of the HTCs key 2013 launch of its new flagship HTC One smartphone, the Managing Director of UK and Ireland, Phil Roberson, has stepped down.

What Mobile’s sister publication, Mobile News, had reported on Roberson’s departure in January – reporting which saw HTC threaten the publication with a lawsuit.

“Phil Roberson is sick and tired of the speculation surrounding his future” was the feedback from the press team at  HTC  at the time, and which saw Mobile News barred from the company’s February 19 product launch, which What Mobile attended on its behalf (see story here). The HTC One has since won best of show at Mobile World Congress.

Roberson (pictured) joined HTC in October 2011 from EE, where he was director of device marketing. Prior to that, he had spent almost eight years at T-Mobile where he had held the roles of senior commercial manager, head of handset management and finally head of terminals and management.

Philip Blair will step in to the role, in addition to his existing position as VP of Product and Operations EMEA. He co-founded the EMEA arm of HTC in 2005.

HTC’s President for EMEA, Florian Seiche released a statement:

“We would like to thank Phil Roberson for his dedication and commitment to HTC over the last few years  ‘  he has done a great job and we wish him well in the future. We look forward to supporting Phil Blair in continuing to expand HTC’s business in the UK and Ireland.”

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