HONOR smartphones dominate Black Friday weekend sales

What Mobile
December 7, 2018

  • HONOR 9 Lite was the No. 1 online best-selling smartphone in the £120-£200 category
  • HONOR 10 was the online mid-range bestseller
  • HONOR devices saw an impressive 250% sales increase following last year’s performance

HONOR, a leading smartphone brand, shared figures today that reveals an impressive pan-European sales performance across Black Friday weekend and Cyber Monday, with Honor products topping Amazon best seller lists in France, Germany, Italy and UK over the weekend.

Through the strong sales performance of HONOR’s range of devices, there has been a 600% YOY growth for HONOR in the UK during Cyber Weekend. Alongside this, the HONOR 9 Lite was a best seller in Amazon’s sim-free category for 2 weeks around this period.

With deals across all handsets, the HONOR 9 Lite and HONOR 10 proved popular with shoppers across Europe, taking slots on the Amazon Top 10 list for Black Friday weekend sales.

There was a deal for everyone this sale season, which saw all HONOR phones slashed in price. The new HONOR 8X handset led the charge as the best new release, while the HONOR 10 proved to be the mid-range best seller, and the HONOR 9 Lite has crowned the online best-seller for £120-£200.

These results are evidence of HONOR’s continued growth over the past year, and they show the increasing popularity of its AI-powered models such as the HONOR 10, with its industry-leading AI-powered dual camera and 3D glass back, as well as the HONOR 8X, with its cutting-edge technology and affordable price point.

Michael Pan, President of HONOR Western Europe commented; “We’re delighted with this year’s Black Friday weekend sales figures. With many of our products available online, peak shopping days like Black Friday and Cyber Monday are important for HONOR. This strong pan-European sales performance is a great way to end a successful year for the HONOR brand, and we look forward to continue building on it in 2019.”

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