Google have lowered the minimum app price for 17 economically emerging countries, to boost profits for developers.
Google has trialled this during the summer in India with successful results. Countries that will get the new base prices included, Vietnam, South Africa, Russia and Brazil to name a few.
“Every market has its own unique challenges and opportunities. Purchasing behavior, in particular, varies significantly between markets. So to provide developers with more flexibility, we’ve worked to adapt Google Play pricing options to better suit local consumers and make content more accessible” Google said in a statement.
Full list below:
- Brazil: R$ 0.99 (was R$2.00)
- Chile: CLP $200.00 (was CLP $500.00)
- Colombia: COP$ 800.00 (was COP$ 2000.00)
- Hungary: Ft 125.00 (was Ft 225.00)
- Indonesia: Rp 3,000.00 (was Rp 12,000.00)
- Malaysia: RM 1.00 (was RM 3.50)
- Mexico: MXN$ 5.00 (was MXN$ 9.90)
- Peru: S/. 0.99 (was S/. 3.00)
- Philippines: ±15.00 (was ±43.00)
- Poland: zÅ1.79 (was zÅ2.99)
- Russia: ÑÑÐ± 15.00 (was ÑÑÐ± 30.00)
- Saudi Arabia:ï·¼ 0.99 (was 4.00ï·¼)
- South Africa: R3.99 (was R10.00)
- Thailand: à¸¿10.00 (was à¸¿32.00)
- Turkey: º0.59 (was º2.00)
- Ukraine: ´5.00 (was ´8.00)
- Vietnam: «6,000 (was «21,000.00)
For more on Google, visit What Mobile’s dedicated Google page.