Google could be bringing low-end Android One smartphones to India this month

Saqib Shah
September 1, 2014

A new Google invitation for an event in India is doing the rounds today, which has led many to speculate that it could mark the launch of the Android One programme.

Aside from confirming the 15 September release date, the event teaser – which contains a downward spiral of colourful, interconnected squares – gives a way little else.

Although this hasn’t stopped commentators from making some educated (and some baseless) guesses.


The launch of Google’s entry-level Android One programme seems the most likely. It will see the tech giant unleashing its stock Android OS on a new range of devices made by domestic Indian manufacturers.

Google’s Indian hardware partners include Micromax, Intex, Celkon, Spice and Karbon, all of which have released entry-level handsets in the past.

Previous rumours divulged that the new range would be arriving in late September or early October.

Speculation surrounding the price bracket for the upcoming devices has varied. Initial estimates – announced by Google at its I/O conference – put the handsets at around Rs.6,000 ( £60). However, more recent estimates claim that they will be priced slightly higher, between Rs.7,000 – Rs.10,000 ( £70 – £100).

It would also make sense for Google to launch Android One in an emerging market such as India, where entry-level phones from the likes of Nokia, Motorola and the domestic manufacturers mentioned above are currently thriving.

Not to mention the fact that a new rival in the form of Firefox OS has already started appearing on ultra-low handsets from the likes of Intex.

It is already looking unlikely that Google’s Andoid One devices will be as cheap as the Firefox phones currently available, but they at least bring a more recognisable brand to the low-end of the market.

We’ll keep you updated on Google’s event when it officially kicks off on 15 September.

About the Author

Saqib Shah

Tech/gaming journalist for What Mobile magazine and website. Interests include film, digital media and foreign affairs.

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