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giffgaff Labs: for people wanting to try out new products

Jonathan Morris
September 1, 2010

giffgaff is launching a new price bundle to trial ‘unusual new products’ with its growing online community, starting with a deal that offers calls to UK numbers for just 2p a minute.

The virtual network, using O2’s infrastructure, sees itself as a ‘renegade mobile network’, having already introduced truly unlimited tariffs with no fair use policies earlier in the year.

Its first giffgaff Labs offer, going live on September 6th 2010, costs just £5 and gives users access to mobile and landline calls in the UK for just 2p a minute, with texts only 1p – for a month.

The Labs offer will be used as a test-bed to trial different products with members, with the growing community invited to share feedback to influence future product development.

Meanwhile, the network is improving its existing ‘goodybag’ offerings in response to feedback from users that wanted a wider range of bundles to cater for all needs and budgets,

The new goodybags (each lasting for one month from purchase) will be:

  • £5 – unlimited UK texts
  • £10 – 150 UK minutes, unlimited texts and data browsing
  • £15 – 300 UK minutes, unlimited texts and data browsing
  • £20 – 600 UK minutes, unlimited texts and data browsing
  • £30 – unlimited UK minutes, unlimited texts and data browsing

More information: www.giffgaff.com

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