Facebook is set to launch Paper, its newsreader app for iOS devices, in the US today on the eve of the company’s ten year anniversary.
The standalone app, which some commentators have compared with Flipboard, combines content shared by users with news from a variety of publications.
Along with Facebook’s recent trending feature, the app marks a new focus on news by the social networking giant which last week announced that it generates more than half of its advertising revenue from mobile.
Paper works by presenting News Feed standbys such as photos, videos and articles in a format optimised for smartphones. The app is split into newspaper-like sections such as sport, entertainment and food that you can add to your personal feed to gather news on the topics that interest you.
The app is the first to be launched by Facebook Creative Labs, an initiative that will focus on creating new apps for mobiles. You can find out more about Paper on its website.