Carphone Warehouse launches App awards programme

Jonathan Morris
January 31, 2011

The Carphone Warehouse is launching its own awards for apps, as voted for by the public. The Appys ceremony will take place in April.

The retailer will first turn to employees for help in using their knowledge of apps to submit favourites. After that, a panel of experts will help convert the list into a shortlist before opening the voting to the British public.

The judges and the fifty apps to vote for will be announced in February, broken down into ten categories of five shortlisted nominees.

A dedicated website and Appys App will give everyone the ability to vote, before the winners are announced in April at a London ceremony. Carphone Warehouse also intends to make the Appys a regular anuual fixture.

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