At its BlackBerry Live conference on Tuesday, BlackBerry announced a new QWERTY device for selected markets.
The Q5 smartphone with QWERTY keyboard had a “youthful design” and with the company describing it as “stunning”, “confident, fun and bold”, it looks like the Q5 is being targeted at teenagers. With the news that BlackBerry Messenger would be made available this summer to Android and iOS users (pending relevant app store approval), it seems BlackBerry is looking to expand on one of its core demographics; those pesky youths.
The device will run BlackBerry 10 on a 3.1 inch touchscreen and would be available in certain markets in Europe, Middle East, Afica and Asia, including the Asia Pacific. The Q5 would come in black, white, red and pink and was being positioned as a low end device, Endgadget reported.
BlackBerry chief executive Thorsten Heins said the Q5 was for youthful fans that were “passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected.”
The device would be available from beginning of July, BlackBerry said, and Phones 4U has confirmed it will stock the new BlackBerry device at launch in July.