Japanese sports company Asics has just announced the acquisition of FitnessKeeper, owners of the incredibly popular Runkeeper fitness tracking app.
With a claimed 33 million registered users in the U.S. and worldwide, the company believes that the addition of FitnessKeeper will, “further support customers’ fun and healthy experiences and lifestyle through sports by providing new contents and cutting edge services utilizing advanced digital technology.”
Exactly why they’ve purchased it remains to be seen, however it’s likely that Asics want to further capitalise on their already existing resources and integrate the application more directly with their own products. In essence, it makes a lot of sense.
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