Apple holiday ads soothe the heart while stealing your wallet

Apple probably didn’t need to make a Christmas advert – everyone’s most likely already got their iPhones and iPads for holiday gifts. But an Apple holiday advert they have a made, and it answers a great parental mystery.

We see a youngster seemingly obsessed with his iPhone on Christmas day instead of paying attention to his family. But there’s an eleventh hour twist that’s sure to bring the ‘aaaaws’ out. The Apple holiday ad is named ‘Misunderstood’. Because that’s what all children with elaborate smartphones are, we guess.

There’s another video too here showing the Harris family’s festive celebrations. It’s equally lovely. That’s here.