Apple is enjoying the Note 7 fiasco

Thomas Wellburn
October 26, 2016

Tim Cook couldn’t resist making a sly dig at Samsung yesterday regarding the Note 7 fire issues.

The electronics giant announced their financial results for the fourth quarter, with 45.4 million units sold. This is slightly behind the same time last year, when the company shipped 48.04 million devices. Tim Cook said in a report call that the Note 7 fiasco probably helped propel sales this quarter, which topped the Wall Street analyst expectations of 44.8 million. He didn’t mince his words, preferring to keep things cool and corporate. He did however state that Apple welcomes anybody who wants to switch over from Samsung.

The company is expected to benefit greatly from the Note 7 fire scandal, which is thought to have been caused by defective batteries. Samsung tried to do damage control by offering an exchange scheme for existing customers, though replacement handsets were found to contain the same issue.

Although Tim Cook seemed positive in his words about the iPhone 7 and 7 Plus reception, it’s still worth noting that Apple’s revenue was down nine per cent year-on-year to $46.85 billion. Net income also fell from $11.1 billion to $9 billion. Cook stressed that the demand for iPhone 7 and 7 Plus devices still far outweighs supply, before stating that current goal is to meet stock demands for the new handsets. With the recent component shortages in China, this could prove difficult.

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