Apple and Samsung tablet sales drop

Source: IDC Worldwide Quarterly Tablet Tracker, July 29, 2015

Apple and Samsung’s market share in tablets is dropping faster than demand.

10.9 million iPads were shipped over the last quarter, a drop of 17.9% compared to the same time last year. Samsung also had fewer tablet sales, sales going down from 8.6 million last year to 7.6 million.

Demand for tablets – which are unlikely to have the same swift turnover as mobile phones – has also been dropping. Since the same time last year, the total has dropped 7%, from 48 million this time last year to 44.7 million in the last quarter.

Consumers seem to have turned to lesser giants Lenovo, Huawei, and LG Electronics for their handheld computing needs. While Apple and Samsung are still in first and second place respectively and look to stay that way, Huawei has doubled its shipments since last year and LG has managed an astonishing 246.4% rise in tablet sales.