Instagram and SEO: The Connection You Should Know and Understand to Get Instagram Followers

Trudy Seeger
April 3, 2020

Instagram has been one of the greatest platforms for uploading beautiful visuals associated with your life. However, by now, everyone already knows that Instagram can help your business in several unique ways. One important thing that has to be understood by all businesses is that Instagram can also be used for search engine optimization and growing social outreach. Read on to know how you can use Instagram for search engine optimization. 

Search engine optimization and social media 

Instagram is known for the built-in search function that it has. You can search for anything from people to brands to companies on Instagram. If anyone is typing the name of your company and using the hashtag that you are using often, it is obvious that you will be interested in controlling what is coming up as you do for Bing or Google. Social media and search engine optimization are interconnected. However, one question that has been troubling marketers is whether the social engagement can affect search engine rankings. 

As stated by the search engine journal, Google stated that it hardly uses social media to rank websites. But one thing that has to be understood is that social engagement is the byproduct of amazing content, which can help in receiving inbound links, repeat readers, low bounce rate, and brand mentions. These are the signals every search engine is interested in. 

Instagram- a search engine

If you are typing Rihanna in the Google Search Box, you are indeed going to come across the official website first but right below, you are going to come across her Instagram, Twitter, and YouTube handles. Search engines can help in driving traffic to Instagram and other social media sites. This is why you have to make sure that the brand account has an amazing profile and contains information, which will be relevant to your social audience. 

Consider native search on Instagram. Users can search for:

  • People
  • Places
  • Hashtags

According to various sources, the search results are normally based on different factors, which also include the people you are following, the people you are connected to, and the kinds of videos and photos that you like. 

Instagram for a young audience- a myth

When you hear about Kylie Jenner or Jake Paul, you might think that Instagram is only for young people. Besides, you can also think that unless the business you are into is focusing on teenagers, Instagram is not for you. However, the demographics associated with the people using Instagram is going to take you by surprise. 

According to statistics, 71% of people below 24 years have stated that they are on Instagram but that is not the true revelation. You might be surprised to discover that the platform is filled with 50% of people between the age group of 25 and 29 and 40% between the age group of 30 and 49. These people are not only using Instagram but they are also sharing photos and stories and everything that teenagers do on Instagram. Therefore, if you are thinking that Instagram is only for cool teenagers, you need to make sure that you are changing your thoughts right now. If you have a business account on Instagram, half your work is already done, as stated by

Most importantly, the generation that started growing up with this platform is entering the age group of 30. Therefore, even if Instagram was not right for your business a few years back, now it is because that generation has grown up into young professionals. You can get organic likes on your Instagram posts from reputed websites like

Personal touch

If you have decided to start moving your business to Instagram, you need to make sure that you are taking a look at a few of the best business accounts. You need to understand how big brands have designed their Instagram profile and how they are responding to their customers. Most importantly, you need to make sure that you understand how they have optimized their profile. 

Apart from that, getting into touch with these big businesses is also suggested. You can have a conversation and understand what drove them into being so successful on Instagram. You need to make sure that you are creating an account that reflects personalization and humanization as that will help you to gain more customers. 

Avoid black hat SEO

Similar to search engine optimization, Instagram also has a fair share of black hat techniques that you should stay far away from. Do not use any inorganic method for artificially boosting the Instagram account. Once you understand how Instagram works, your account is going to be boosted automatically. If you are using any black hat tricks, your account can be shadowbanned, which is something that you do not want. 


Instagram is highly important when it comes to improving your search engine optimization methods. Make sure you understand everything that has been mentioned above so that you get a clear idea of Instagram SEO. 

About the Author

Share this article