Snapchat confirmed to The Financial Times viewership has grown exponentially, with people viewing 6 billion snaps a day.
Snapchat has grown as an app by including new features that keeps users engaged and informed. Discover was introduced early in the year, bringing people official snap stories of publications such as Sky Sports and IGN. This also brought in revenue as adverts were also included.
Live Stories is another popular feature as it offers a unique look into the lives of people, from cities all over the world. Currently Snapchat are behind Facebook in terms of viewership, as Facebook boasts 8 billion views a day. Facebook has the advantage of being cross-platform, being viewable on PCs which opens itself up to a bigger audience.
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