New Amazon Music Unlimited service will feature “tens of millions” of songs, rather than the two million currently found on Prime Music.

This new on-demand streaming service will likely replace Prime, offering a wider selection of songs plus on-demand streaming. Plans start at $7.99 per month for Prime members, or $9.99 per month for non-Prime members. You can also get a reduced subscription price of $3.99 per month if you only listen to the service through the Amazon connected “Echo” speakers.

A family subscription plan for up to 6 people will also arrive later this year for $14.99/month or $149/year. Prime members will get a discount, paying just $79 per year ($6.58/month).

Music Unlimited has its work cut out

Similar to Spotify in function, it features offline listening and zero advertisements. You’ll be able to use it on the entire Amazon range plus Android, iOS and PC/Mac.

Like competitor applications, you’ll have a personal assistant named Alexa which will help to recommend songs using machine learning. Over time, Alexa will build up a profile of your listening habits, suggesting playlists and songs. There’s also a voice command feature which can handle more complicated questions, such as playing the latest release by a specific artist.

While the application looks polished and matches competitors feature-for-feature, there’s nothing unique to make it truly stand out. The Echo package is an interesting one that could lure more frugal buyers in but has the caveat of locking you into the Amazon ecosystem.

Amazon Music Unlimited is currently only available in the United States, though a U.K., German and Austrian release is expected later this year.

For more news, visit what Mobile’s dedicated news page.


Thomas Wellburn

Thomas Wellburn

Deputy Editor at What Mobile
Tech, mobile and gaming enthusiast. Has a passion for Techno and music production. Will watch cat videos for several hours at a time.
Thomas Wellburn

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