In the modern world, business growth and technology seem to be at odds with each other. Why? Because technology is always changing. On the other hand, business growth should be consistent. This is why it is essential to create a balance between the two variables.
When talking about technology, let us focus on the one type that is growing fast and becoming increasingly essential for all kinds of business – mobile apps. Initially, they used to be an add-on feature to an ordinary phone. Now they are becoming a scalable business growth feature.
Another misconception is that apps are only crucial for renowned and big brands, like Bank of America and Walmart. That could not be more wrong! Many small and medium–sized businesses are going after this mobile feature as it is a smart way to keep up with the tech-trends and make the most out of the available resources.
Are you debating whether or not your business needs its own mobile platform? Here are some signs that signify that your business will function poorly without an app:
Zero or poor branding and recognition
Mobile apps play an important role in creating among the masses. If you are struggling with branding and don’t know which platforms you can use to build brand awareness, let us bring your attention to mobile apps.
An app is synonymous with a blank billboard. You can design it in any way you want. Make it functional, stylish, informative, shocking or hip; that is entirely up to you. However, just make sure that the features and interface are easy to navigate for customers, while at the same time ensuring that it abides by your branding guidelines.
The more customers engage with your app, the more they will be inclined to buy your products/services. In the advertising world, this is known as ‘effective frequency.’ The rule of thumb is that seeing or hearing about your brand around 20 times will make your brand noticeable.
Low customer visibility
Do you know that on average, an American spends over on their phone? Yes, that’s true. But only a small number of apps contribute to the total usage. It doesn’t change the fact that a user has to unlock and scroll their phone to find their desired app. If they come across your app while searching for another, it will be beneficial for your brand, because records every text or image it sees. If it’s well-designed, it will be more memorable.
Return on Investment is insufficient
Are you a business owner who wants to increase your business’ ROI and is always looking for new ways for investment? You don’t have to restrict yourself to finances and capital in terms of investment. Investment in energy and time can help maximize your ROI as well. And mobile apps are a great way to do that.
Given the estimated scalability of mobile apps, you can predict the by following the reverse process mechanism. Once you’ve decided to get the app, the next step is to acquire and retain customers. With the help of apps, you can expand your customer base and establish a community, consequently increasing ROI.
Engaging people through mobile apps has two significant benefits:
- It maintains a consistent flow of customers
2. It allows the customers to form a community where they can connect with like-minded people
If you are a small business owner and still thinking about whether or not to invest in a mobile app, know that apps are definitely going to be a necessity in the future. Not investing in one can actually be harmful to your business in the long run.
The absence of a direct marketing channel
The good thing about mobile apps is that they serve versatile purposes. They offer general information, booking forms, feedback forms, user accounts, newsfeed, prices, and a lot more. In short, they act as a direct marketing channel between you and your customers.
Another benefit of the mobile platform is that it can keep your customers updated on the latest events and news, such as promotions or sales. Through an app, all the information is available on the fingertips of your customers. Introducing the push notification feature will take you one step closer to your target audience, enabling direct interaction. In addition, it will remind users of your products and services whenever required.
Your customers are not loyal
With all the marketing white noise out there, it’s difficult to retain customers. Billboards, road signs, websites, flyers, newspaper ads, flashing signs, coupons, email marketing, website banners; all these mediums distract customers and businesses slowly lose their impact on them.
The only way to ensure that people keep coming back to you is by establishing a strong and true bond with them. An app can go a long way in helping you do that. Once installed, an app will be present in the user’s phone at all times. This means that they can stay in close proximity to your business’s representation all the time.
The bottom line
The best way to resolve all the problems mentioned is by creating a mobile platform for your business. A well-developed and designed app can contribute to your business growth. On the other hand, an underdeveloped app can hurt your business reputation and credibility, and the users might consider it .
Therefore, before you embark on the mission of developing a business app, make sure to ask yourself what you intend to provide your users and customers through this app. If it does not offer any value to your customers, it will be of no use to them and will ultimately turn into a liability for you.
Once you set sail on the app development journey, your business will experience growth in all aspects, including customer loyalty, brand awareness, increased ROI, and so much more. Growth possibilities are endless.
So, what are you waiting for? Get started with it right away!
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- Does your business need an app? Here are some telltale signs - 21:04, 9 Nov 2018