Juliette Lewis to star in next Orange cinema ads

Juliette Lewis plays the leading role in a new film created by Orange Film Studios, a re-envisioned version of martial arts film Fist of Fury.

Set in a Hollywood sound studio, Mr Dresden and Elliot are recording a director’s commentary for their ‘new movie’, Fngrz of Fury. Lewis arrives in the studio after Mr Dresden and Elliot wave her over to join them. Watching the film on a projection screen, Lewis appears on the screen dressed in a contemporary martial arts outfit and begins a spectacular kung-fu routine.

Mr Dresden says “Jean-Claude, what do you call this fighting style?.” Mr Dresden impersonates Van-Damme and continues “Text-fu. It’s the best technique.”

Lewis does not realise that the mobile phone has been inserted into the movie and is alarmed when she finds out. They’ve also included close-ups of Lewis’ toes and fingers hitting keys on her phone in a martial arts frenzy. Lewis is furious and exclaims “You added a phone!?” The scene comes to an end with Lewis gathering her belongings and leaving the studio.

The new Gold Spot series includes a digital campaign by creative agency Poke and spoofs how movies are promoted on the web as if the Orange Film Studios’ movie was real. The Orange Film Studios has a dedicated website www.orange.co.uk/orangefilmstudios which will feature promotional materials about the movie. It includes Mark Kermode interviewing Mr Dresden and Elliot about their ‘new movie,’ a fun game based on how quickly you can text and even mobile wallpaper.

Orange is also launching a competition to find the best title for a future Orange Film Studios’ movie. The competition will run until 31st August and the winner will win the chance to see their movie idea realised on screen in a future Orange Gold Spot.