SEO has evolved into a grand concept today, with more than have of all the website owners online practising some of the best SEO practices. With the help of services like Serpbook.com, it is much easier to accomplish desired results for your website and rank well on search engines.
Have you had an encounter with putting in so much energy on something then later realizing you did it wrong? It can be frustrating to channel your efforts on SEO yet get it wrong. Before you can wander off in frustration, here are 5 SEO mistakes you are making that might be your greatest undoing:
Keyword density still happens to be a concern among SEO beginners as well as experts. There is not a specific keyword density you should always live up to, but the danger lurks in keyword stuffing.
Thorough keyword research might present you the most relevant and popular keywords that will give you the ranking boost you need on search engines, but wrongly using them can cost you much more. Keyword stuffing happens when you overuse your keywords within your content. It gives and the impression that you are short of content to share, and demeans the value and credibility of your site.
Strategically use your keywords for title tags, meta descriptions, alt texts, and primly positioned in your web pages. In fact, it goes further into the choice of keywords, in that Users and search engines better prefer Long-tail keywords. They are a combination of a couple of keyword phrases to capture the intent of the message rather than capture the wording.
Mobile devices are the most used by people to access the internet. Neglecting the mobile audience compromises your ranking on search engines because your website decreases in value as regards to user experience.
Mobile friendly sites allow the mobile audience to receive the same kind of information as the desktop site users. The types of links and images you use on your desktop site should be equally accessible to mobile sites, without redirecting them to change browsers or to error pages.
Optimizing for mobile should include increasing page speed for the mobile site, and ensuring the website is appealing as to matters font style and colour, navigation and responsiveness.
Every so often, you may tend to run out of ideas and content to post for your audience. Such is a reason that lures many website owners to create duplicate content, which users can easily access elsewhere online. While the main threat with duplicate content is landing into plagiarism and copyright issues, this is a mistake that has dire consequences on your SEO.
At the outset, search engines will always credit that content to the original author, which means that even though the content was great, your website will not rank well for it. Consequently, duplicate content hurts your reputation among your audience for your lack of originality and uniqueness.
An alternative for this is finding newer approaches to handle common topic areas as you address the needs of your niche audience. Take advantage of your keyword research to generate exciting topic areas you can use in your post. Remember always to give your content a personal touch that infers to your brand.
Link building and link earning are vital concepts of SEO. However, while sourcing out for links in different ways like guest posting and audience engagement, you may land into link problems, the worse kind is broken links.
If you forget to audit your site every so often, you may miss out on the fact that some of the links you included on your website link back to websites that have since been brought down or content deleted. The problem with this is that is decreases user experience, meaning that your audience clicks on such links and receive error reports, which increases the exit rates of your site, and might further prevent your visitors from revisiting your site ever again.
While one or two broken links cannot hurt your ranking on search engines, with time, it is natural for broken links to accumulate due to changes in technology that cause people to change links and websites. Search engines like Google value user experience, and so should you. Consider using tools like Broken Link Checker that will help you in housekeeping, and keep the trend by frequently auditing your website.
Slow Site Speed
Today, this might be one of the essential features of a website. The world has become an instantaneous place with very little room for slow internet, slow response to feedback, and slow site speed.
No one will stay longer on your website if it takes more than 5 seconds to load a single page unless it has juicy content. Still, if you determine to generate high-quality content, you might as well follow that up with fast-loading pages. If you care about your SEO and conversions, optimize your site for speed by uploading optimized images, removing redirects, compressing large files or better, using CDN.
Overall, the best way to avoid making undeserved mistakes in this and all other areas is to familiarize yourself and stay up-to-date with the standard errors identifiable in that particular area.