Nike CEO gives FuelBand update, states focus shifting to software

Nike recently  dismissed rumours  about its plan to shut down wearable division of FuelBand. Now, the company President and CEO Mike Parker has announced that Nike  is looking to expand its partnerships with other companies, including Apple.

Parker stated in a  CNBC interview  that the company is  concentrating on software development as it looks to grow the userbase of its NikeFuel tracking system.

He also touted that Nike is interested in working with many companies looking to integrate its  NikeFuel  software into their hardware.

“We have partners that we work with… obviously the most visible partner we have is Apple. We’ve been working with them for a long time, and we’re excited about where that relationship will go forward,” said Parker.

Parker added that the goal is to reach a total NikeFuel user base of 100 million, over three times the current number of 30 million.

Nike intends to continue selling the FuelBand SE, as well as release new colours for the wristband in the coming months.

When he was asked specifically whether Nike was stopping production of the FuelBand and focusing more on the software side, he hedged, saying, “We are focusing more on the software side of the experience. I think we will be part of wearables going forward.”

Check out the full interview with Mike Parker below.

To find out our thoughts on the Nike FuelBand SE, along with its rival fitness tracking bands, check out the June issue of What Mobile magazine out soon!

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